Il blog di Antonio Tombolini

Diigo Daily 06/20/2008

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  • tags: marketing, internet, Kotler

  • Scuola e all’università: e-book. Dall’anno scolastico 2008-2009 scuole e università potranno adottare libri di testo disponibili on line, gratuitamente o dietro pagamento dei diritti d’autore. I libri di testo saranno prodotti nelle due versioni, cartacea e on line scaricabile da internet. Il collegio dei docenti potrà adottare solo testi forniti nelle due versioni.

    tags: ebook, scuola, finanziaria

    • Scuola e all’università: e-book. Dall’anno scolastico 2008-2009 scuole e università potranno adottare libri di testo disponibili on line, gratuitamente o dietro pagamento dei diritti d’autore. I libri di testo saranno prodotti nelle due versioni, cartacea e on line scaricabile da internet. Il collegio dei docenti potrà adottare solo testi forniti nelle due versioni.
  • Seth Godin su Kindle, ebook, autori, lettori, editori

    tags: Godin, Kindle, ebook

    • It’s for women and women
      are buying it.
    • I realized that most of
      the books I bought I didn’t use any more (thanks to wikipedia and
      google) and that buying books in anticipation of giving them to someone
      else was generous but not actually happening in practice. For the tiny
      slice of readers that account for a huge pile of book sales (300 books
      a year adds up), moving those purchases to the Kindle is smart for
      Amazon and smart for the reader.
    • Here are three simple examples
      of how non-fiction books on the Kindle could be better, not just
      cheaper and thinner:

      –Let me see the best parts of the book as highlighted by thousands of other readers.
      –Let me see notes in the margin as voted up, Digg-style, by thousands of other readers.
      –Let me interact with hyperlinks and smart connections not just within the book but across books

    • The funny thing is: I’ve heard from a few publishers about my comment about pricing, and they’ve pointed out that authors would be hurt if the price was lowered, because, they argue, the royalties would go down. This is nuts, of course, because volume would go up, and the author percentage rate would go up as well (no paper costs to pay for). The power stays with the author, because the author is not a commodity.
    • What happens to reading habits when you can buy all the books you
      want for $40 a month? What happens to book consumption when books
      become social objects, commented upon by you and your participating
      friends or network?
  • L’addio di Wired a Bill (professionalmente parlando, s’intende).

    tags: Bill Gates

  • You’ve been in the moment plenty of times. Can you remember a time when you lost yourself in a task? Not lost in thought, but lost in the doing of the task itself — you were concentrating fully, you thought of nothing else. The world disappeared. It might have been work — you might have achieved that state of mind known as “flow” — or it could have been a hobby, playing sports, yardwork, fixing something, anything. Try to remember a time like that, and replicate it.

    tags: being in the moment

  • Because we can, we do! Because we can, the phone accompanies us to the toilet, to the shower and to bed. Because it rings, we feel compelled to see who is calling and, often, to pick up. Because we can be accessible, we feel we must be accessible.
    Is “freedom” just another word for nothing left to lose? Let the phone keep ringing the next time someone calls and you’re in the midst of something else. When the caller later asks you why you didn’t answer or where you were, you can smile and say: “I’m free. Free. I’m free to enjoy being in the moment.”

    tags: phone, slavery, freedom, telephone

  • Voglio fare una cosa così, in Italia. E non necessariamente (o solo) sul vino.

    tags: Vaynerchuk

  • La storia della mitica Ovation.

    tags: chitarra, Ovation

Commenta

  • Wine Library: non pensi che possa aver successo solo in USA? A me francamente annoia dopo averne visti un paio. Troppo iperbolico e troppo “terra terra”, che poi è anche il motivo per cui piace (“ecco qualcuno che ci racconta il vino con parole semplici”, ecc.).

  • Intanto noi lo faremmo MOLTO MA MOLTO MA MOLTO meglio. E poi considera che tu sei in fase di rigetto (la supererai, tranquillo), di overdose da chiacchiere da vino, ma basta far venir fuori il wine-geek che è in te, e ti ricorderai allora che il wine-geek (come qualsiasi X-geek) non si stanca MAI di parlare e sentir parlare di vino (di X).
    Quel che c’è da prendere da lì è:
    1. il format: nessuna pretesa, costi a zero, immediatezza
    2. il fatto che è “consistent” (è la cosa più importante): non si fa una volta tanto, ma si fa, regolarmente, fino a diventare un punto di riferimento.
    Tutto il resto, ovviamente, sappiamo farlo meglio noi 🙂

Il blog di Antonio Tombolini

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