Doc Searls Weblog · Money and blogging
“Right now online advertising is a river of gold flowing out of the ground in California, and millions of bloggers — along with countless new and traditional businesses — are rushing to grab some. In addition to the other economy-distorting consequences of this rush, it is corrupting blogging’s original nature, which is amateur in the best sense or the word. Amateur is derived from amatorem, the Latin word for lover.
I’m not saying there’s anything wrong with making money by blogging. I am saying there’s something wrong with blogging mostly to make money, or to let advertising determine the purpose of your blog and what you say with it. If your business is the latter, you’re flogging, not blogging.”