Il blog di Antonio Tombolini

Sony sente il fiato sul collo di Amazon


Sony, col suo Portable Reader (disponibile solo negli USA, e al BarCamp/RomeCamp domani), sente il fiato sul collo di Amazon, che dovrebbe rilasciare presto il suo Kindle, e annuncia già una seconda versione, dotata di connessione wi-fi. iLiad (al RomeCamp anche lui), che ha già la connessione wi-fi (oltre che una risoluzione maggiore), resta comunque il benchmark da emulare.

Interessanti comunque, soprattutto relativamente ai piani di ingresso nella scuola inglese, le dichiarazioni di Sir Howard Stringer, CEO di Sony, rilasciate a Gamespot News:

Q: Could you give us an update on the Sony Reader?

Stringer: We are very happy with it. It’s selling as fast as we can make it. We’re not making enough. We’ve been very cautious in launching it because, as you know, it failed in Japan two years ago. This is a totally different version with totally different economics and software, and we understand that Amazon is also coming on with something in the relatively short term. So, we need to get a second reader out. We probably need a Wi-Fi component.

But we’re very pleased that the acceptance from the consumer is unusually strong. I don’t want to be a salesman, but people love the device. How many ultimately can be sold is a question mark. I think the next iteration will be the educational marketplace. We’ve sent some to England. I haven’t heard back from the English publishers that I’ve sent them to, but clearly there is a component in the English-speaking world where you can stack so much educational content that kids can take [the entire content of] their whole [collection of] textbooks [in their Sony Reader].

We didn’t go there [into education] at first because there was a lot of caution. A lot of my contemporaries in Japan weren’t sure about this. This has been a peculiarly American dynamic. We’re well aware of the potential publishing costs and paper costs, and it has a unique ecological advantage.

Add comment

Il blog di Antonio Tombolini