Digital Domain – Advertisers Face Hurdles on Social Networking Sites – NYTimes.com
Non so cosa ci voglia ancora a capirlo. La pubblicità è morta, anche su FaceBook, figurati altrove:
“Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.
When major brands place banner advertisements on the side of a member’s home page, they pay inexpensive prices, but the ads receive little attention. Seth Goldstein, co-founder of SocialMedia Networks, an online advertising company, wrote on his Facebook blog that a banner ad “is universally disregarded as irrelevant if it’s not ignored entirely.””
Il blog di Antonio Tombolini
